Helping salespeople to actually do what they plan to do

Tracy AI is a new, interactive, and personalized way to coach sales skills without limits based on time or place. We help salespeople to actually change their sales behavior for the better.

Tracy AI helped me to focus on the most important daily activities. I experienced Tracy as a valuable tool for getting feedback on my own behavior. The coaching sessions gave me a possibility to reflect on how things are going and how I feel.

– B2B Sales Consultant

Sales coaching with Tracy AI was fun and useful. We actually copied a bunch of Tracy’s questions and ideas that we are going to use across our organization’s internal coaching even outside the sales department.

– CEO & Co-Founder

Why Tracy?

Most salespeople know what they should do in sales, but they rarely manage to do those things systematically in their actual daily sales behavior. For this reason increasing sales knowledge via sales training classes or video-courses has a very limited effect on the sales behavior change.

Most salespeople are also able to describe their weak-points, but very few are able to actually change their behavior accordingly without someone or something actively reminding and motivating about that positive behavior change.

We believe that accumulating information about sales tricks and tactics is not learning, we believe that only behavior change is true learning.

Our mission is to help sales people to actually change their behavior for the better.

Tracy AI’s benefits for salespeople

> Helps to identify overall sales strengths and development areas

> Helps to find blind spots that are otherwise hard to notice

> Makes constructive feedback a daily routine

> Guides salespeople towards a systematic and high-performing sales routine

How does it work?


Start chatting with AI powered Tracy in popular conversational channels like Microsoft Teams, Slack, Skype or Facebook Messenger. It’s super easy and there is no need for new App downloads.


Tracy engages with salespeople in daily automated sessions of about 2-5 minutes covering relevant sales topics that are developed in collaboration with leading Sales Coaches. During these sessions you make a holistic skill assessment covering over 40 relevant sales topics.

Address and Advance 

After assessing your sales strengths and improvement areas, you will get coaching based on GROW-model (Goal, Reality, Options, Way forward) via the Tracy platform.

Got interested?


You are probably wondering how to get more information about Tracy AI and what can our AI based sales coaching method do for you.

We know that the international web-page (the one you are visiting now) is very limited and leaves more questions open than it answers. That is for a reason as we are super busy on nailing the thing first on the home market (Finland) and then scaling it with full force.

That being said, we are sorry not to be able to direct you into self-service demo or anything like that for now. But don’t worry, just join our international newsletter (the one below) and we will keep you updated when there is more to be revealed and we are ready for international users.

Psst, If you are looking for the Finnish (🇫🇮) site, you can find if here:

>> https://gettracy.ai/fi/